TV commercials review: Ariston Aqualis

The song is called "Ask the mountains" and is composed by Vangelis.
It appears on Vangelis' 1996 album, "Voices". Stina Nordenstam contributes with the vocals.

Christina Aguilera Perfumes:::Sometimes it's all you need to wear

BRAND :Christina Aguilera Perfumes
BRAND OWNER :Procter & Gamble
REGION :Israel
DATE :Jan 2009

Based on the concept: "Sometimes it's all you need to wear", Diplomat Distributors wanted to create awareness of Christina Aguilera’s perfume and motivate them to buy the product in the midst of a global economic crisis, when people were reluctant to make unnecessary purchases.
Tens of thousands of quality clothes hangers were hung in public locations all over the country, each with a perfume sample and a branded Christina Aguilera label attached.

The hangers were hung in every possible location, mostly in crowded places outside malls and near Israel’s leading pharmacy chain, SuperPharm, where the perfume was exclusively sold. The message: “sometimes it’s all you need to wear” suggestively adorned each one. The hangers were placed on railings, on trees and in stores.
The total activity cost $30,000 and the campaign reached more than 1.5m consumers and led to the highest ever sales for a new perfume in Israel, with the scent selling out within a week.

The client also got extensive news coverage in newspapers, TV and online. Estimated worth of free publicity – more than $200K.

Conservative Party:::Sorry from Gordon Brown

BRAND:Conservative Party
REGION:UK
DATE:Mar 2009 - Dec 2008

The UK opposition party, The Conservatives, wanted put the pressure on the governing Labour Party. The Tories were particularly keen on putting the pressure on him for his economic policy, which contributed to the fact that the country was in a state of recession and that banks have had to be bailed out by the Government.

The Tories launched a search marketing campaign that aimed to mock the Prime Minister for his economic track record.

The strategy was to buy the paid search key words “Gordon Brown”, so that any time anyone on Google entered the name, the first sponsored link that appeared along side it was a link to www.sorryfromgordon.com.

The site said it wanted an apology and claimed that: “Gordon Brown bottled out of saying sorry in his speech to Congress yesterday so write an apology for him and send it to your friends.” Users on the site could write a fake letter of apology from Gordon Brown from a selection of drop down menus featuring humorous options. Users could finish the sentence “Today, I feel duty bound to say sorry...” with one of the following options: “I genuinely believe that I have let you down”; “Britain is on the brink of bankruptcy and it is my fault”, or “Peter Mandelson told me to”.

The site also gives the option to send the apology to up to five friends, giving it a viral element.

Canon:::Human statues

BRAND:Canon
CATEGORY:Electronic Goods
REGION:South Africa
DATE:2009

Canon wanted to demonstrate the image stabilizer found inside the new Canon Powershot IS 2000 camera with a suitably “stable” media platform.
While performance artists who pose as human statues are nothing new, using them as a media platform is.

Their ability to stay still and cool under pressure is precisely the functionality that Canon was trying to highlight. Canon recruited a selection of such performance artists to stand on a Canon branded plinth in high traffic areas close to camera shops or in high action locations which would usually be photographed.

The plinths carried the message: “The ultimate in image stabilization”. The human statues would remain perfectly still for ages, before rapidly moving to the amusement or surprise of passers by.