Avid::: new logo

website: http://www.avid.com/

At the center of Avid’s brand identity is a new logo composed of simple geometric shapes derived from the buttons, icons and markers that consumers and professionals recognize as fundamental to the digital audio and video solutions they use every day to enable their creativity.

The new logo forms a visual connection to iconic shapes that represent “volume up, volume down, play, pause, record and forward,” signaling a unification of the company’s core audio and video offerings. The distinctive mark also spells out the company’s name in abstract letterforms.

"Avid is coming together as one company with new offerings, a new strategy, and a new operating model. We are stronger as one company than we are as separate parts, and we have a unique opportunity to help our customers achieve greater success in a digital world," said Gary Greenfield, Chairman and CEO of Avid. "Our new identity is one of the powerful ways we are communicating the evolution of our business as well as our commitment to partner with customers by understanding exactly what they want to do. Whether it's the flawless execution of a global television broadcast, a chart-topping hit song, a lean-forward moment on the big screen or in a sold out concert venue, or a home movie that family members will cherish for a lifetime, our customers want integrated, interoperable, and open audio and video offerings. By pulling together all of our category-creating technologies under one roof, we are beginning to serve our customers with digital media solutions unlike any other company in the world."

The old logo was memorable with its italic quirkiness but the new one is both memorable and relevant. At first glance it might feel like a cliche to use the play buttons as a logo, but as truly universal icons for a range of products that are accepted industry-wide, it’s the perfect use. The result is simple and bold. I could definitely do without the shading, specially being so subtle it feels unnecessary. But this will surely look great on screen and some glossy packaging. I also like the idea of filling in the shapes with images and, while it’s one of the oldest tricks in the book, Avid pulls it off nicely.

Dominos Pizza :::Remote-controlled pizza

BRAND OWNER :Dominos Pizza CATEGORY :Food
REGION :USA
DATE :Nov 2008 - Dec 2007
MEDIACHANNEL:TiVo

Domino’s Pizza wanted to find a way to make it even more convenient for people to get their pizza fix.
Recognizing that most people require pizza when lazing around at home watching TV, Domino’s wanted to create a customer interaction via their TV. The brand wanted a mechanism that would mean that the customer did not need to get up off their couch to order food.
Once off the couch, there is the risk that a consumer will find a competing take away menu while looking for the Domino’s flier or deciding to eat something in their own fridge.
Domino’s teamed up with PVR service TiVo to allow customers with broadband to order a pizza via their television set. When a customer was fast forwarding through a commercial for Domino’s, TiVo flashed a pop-up ad asking if the customer would like to order a pizza and then direct them to an ordering screen.
Customers were able to select their crust, toppings, and sauces from an ordering screen. And pizzas show up at the customer's door in about 30 minutes, for the same price as what is offered locally. They could even see a timer on their screen showing how much time was left until delivery.
This is the first time TiVo has set up a partnership with a restaurant company to sell food through the television.

Doritos Seriously

"A concept to cover the full range of Doritos products and promotion. Based on the distinctive triangular corn chips in the form of warning signs, the design highlights the bold and intense flavours of Doritos

Silver Hills Bakery:::Before and After

Brand:Silver Hills Bakery

Agency: http://www.karacters.com/main.html

Country: Canada

The new creative concept was prompted by an insight discovered during brand strategy development that the bakery’s “Squirrelly” bread had higher brand recognition and recall than the Silver Hills’ parent brand.

Karacters Design Group’s brand identity experts used this insight as an interesting naming strategy for the other breads and counseled Silver Hills to rename them with the following unusual, unique names: Squirrelly, The Kings Kamut, Hemptation, The Big 16, Little Big Bread, Hardy Hearty Harvest, Mack’s Flax, Marvelous Multi, Radiant Raisin and Steady Eddie.

The re-branded packaging has a distinct shelf presence that beckons to be picked up and examined. Using solid, matte colours, which are unusual for the category, the colourful, biodegradable bags include witty illustrations by Robert Hanson. The lighthearted illustrations evoke the new names visually and cleverly incorporate captivating bread windows to display the product.
“The sliced bread category is very dull and one dimensional with most brands sharing the same visual wheat sheaf-cues, functional descriptors and clichéd good-for-you health claims.

Our goal was to develop new packaging that would break through the homogeneity and connect with consumers in a humanistic way,” says James Bateman, creative director, Karacters Design Group. “The witty illustrations and unique names engage customers on an emotional level that makes you want to smile, while the short stories reveal the authenticity and integrity behind each carefully crafted loaf.”

How to measure visitor engagement

Part 1: session-based indices

Click-Depth Index (Ci)

is the percent of sessions having more than “n” page views divided by all sessions.
Recency Index (Ri)

is the percent of sessions having more than “n” page views that occurred in the past “n” weeks divided by all sessions. The Recency Index captures recent sessions that were also deep enough to be measured in the Click-Depth Index.
Duration Index (Di)

is the percent of sessions longer than “n” minutes divided by all sessions.
Brand Index (Bi)

is the percent of sessions that either begin directly (i.e., have no referring URL) or are initiated by an external search for a “branded” term divided by all sessions (see additional explanation below)
Feedback Index (Fi)

is the percent of sessions where the visitor gave direct feedback via a Voice of Customer technology like ForeSee Results or OpinionLab divided by all sessions (see additional explanation below)
Interaction Index (Ii)

is the percent of sessions where the visitor completed one of any specific, tracked events divided by all sessions (see additional explanation below)

Part 2: binary weighting factors based on visitor behavior

Loyalty Index (Li)

is scored as “1″ if the visitor has come to the site more than “n” times during the time-frame under examination (and otherwise scored “0″)
Subscription Index (Si)

is scored as “1″ if the visitor is a known content subscriber (i.e., subscribed to my blog) during the time-frame under examination (and otherwise scored “0″)

You take the value of each of the component indices, sum them, and then divide by “8″ (the total number of indices) to get a very clean value between “0″ and “1″ that is easily converted to a percentage.

Given sufficient robust technology, you can then segment against the calculated value, build super-useful KPIs like “percent highly-engaged visitors” and add the engagement metric to the reports you’re already running.

Engagement: is an estimate of the degree and depth of visitor interaction on the site against a clearly defined set of goals.

"engagement = attention * emotion"

website:http://blog.webanalyticsdemystified.com/weblog/2007/10/how-to-measure-visitor-engagement-redux.html