Thursday, January 13, 2011
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Thursday, May 28, 2009
Product Placement
The PussyCat Dolls have a new song called, "Hush, Hush" and of course all the kids are crazy over it. But what drove us crazy was the confluence of terribly placed products in the music video, including Campari, a Nokia cell phone, an HP laptop..
Just a day after being published on YouTube, the video above has more than 80k views.
A 1:37, an HP notebook enters the scene. It's carried through "the club" by some random faceless dancing extra who delivers it to the DJ, who immediately opens up the pink-flowered laptop and begins futzing with it. C'mon dude, you've got spinning to do! A better execution might have been a passover of some random chick who is sitting in the club in sweats and a high school running t-shirt — playing on the laptop. She thought this was a Starbucks, but it turned out to be an annoying club — and now her daily blog post will have to wait.
At 1:52 we see flashes of Campari — bottles, labeled glasses and even the booze itself, all brown and tasty looking. But where's the Jack, Bud Light and obligatory "soda"? Alas, this isn't a real club, it's one paid for by pretentious liquor and out-of-place computers.
The final installment of the strange placements, and arguably the most important one, is none other than Perez Hilton himself. He's hard to spot at first, but can be spotted at 2:26 wearing a t-shirt that reads, "Hush Hush Featuring Perez."




Gillette::: 360 "Body Shaving" launch
Gillette has launched an online advertising campaign encouraging men to use their products in body shaving. Animated videos provide men with shaving tips on how to best shave their head, chest, back, shoulders, armpits and the most popular spot of all, the groin. Each video addresses the whys and hows of body shaving. The campaign is online at the Gillette YouTube channel and and Gillette’s Body Shaving site.

Reasons for Body Shaving
The Gillette Body Grooming site provides a range of scenes demonstrating that body shaving is an activity suitable for the heterosexual male population.





How to Shave Your Groin
You might say when there’s no underbrush, the tree looks taller…
How to Shave your Head
If your grass is patchy, bald or long, there are better places to spend your cash than the barber.
How to Shave Your Back
Wall to wall carpeting? Or whatever you’re carrying around with you, you’ve decided it’s got to go.
How to Shave Your Chest
Sweaters should be bought, not grown. Guys with perfectly groomed chests, probably not born that way.
How to Shave Your Armpits
An empty stable smells better than a full one.
Credits
The animated videos were created by Proximity Canada in conjunction with BBDO New York.
cool links to Ad History sites around the net.
- · www.advertisinghalloffame.org
- · The John W. Hartman Center for Sales, Advertising and Marketing History at Duke University has made more than 7,000 print advertisements from 1911-55 available at its Web site.
- · The University of Texas' Advertising World - the ultimate marketing communications directory.
- · the University of Illinois Advertising Exhibit
- · Advertising Age's 'The Advertising Century.'
- Some of the most important advertising in history
- · Advertising Archives
- An enjoyable collection of British advertising history
- · Advertising History – Promotional Products
- · Advertising Mascots
- · Emergence of advertising in America
- · Eisner Ad Museum
- This Milwaukee facility also has the materials from the original American Advertising museum
- · Fifty Years of Coca-Cola Television
- Great little site salting one of the first “world brands.”
- · Center for Advertising History
- · Medicine and Madison Avenue
- · Some Pretty Funny Vintage Ads
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Wednesday, May 27, 2009
Del Monte::: Social Media Strategy Created a New Pet Food
Del Monte's social media initiative created a new breakfast treat for dogs.NEW YORK (AdAge.com) -- It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.

