I will never do cliche’ ads again

A cliché (from French, klɪ’ʃe) is a phrase, expression, or idea that has been overused to the point of losing its intended force or novelty, especially when at some time it was considered distinctively forceful or novel. – Wikipedia.

    

Advertising Agency: Leo Burnett, Beirut, Lebanon

Creative Directors: Bechara Mouzannar, Chermine Assadian
Art Directors: Joumana Ibrahim, Nayla Baaklini
Copywriters: Samir Fayez, Amin Kurani
Illustrator: Mark Calina
Photographer: Jihad Hojeily

Year: May, 2009.

Agency: Team Y&R

Published in Arab Ad magazine on December, 2003. Vol. 13. No. 11.

Busted....

Busted brands

Fresh Juice

Original:

Pampa Juice
Lebanon 2005-2006

Less Original: Baladi
Advertising Agency: Strategies, Cairo, Egypt

Associate Creative Director: Bassem Sabry

Art Director: Mohamed Abd ELHamid

3D Graphics: Bassem Atef

Copywriter: Hamdi Naguib

Less Original:

Almarai Juice
Agency: Memac Ogilvy

Creative Director: Baker Sartawi
Art Director: Yasser Alireza
Copywriter: Mohamed Alhebsi
Designer: Roberto Marcaida/Eldy Tendero
KSA (Jeddah) - 2007

Less Original: KDD
Agency: JWT
Kuwait

lingerie

Original: Wonderbra
Agency: Tonic Communications,
Dubai
Creative Director: Vincent Raffray
Art Director: Peter Walker
Copywriter: Vincent Raffray









Less Original : Change
Advertising Agency: Memac Ogilvy,
Jeddah, Saudi Arabia - 2008
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza

Car “in the Zoo” Ambient

THE ORIGINAL?

Mitsubishi Pajero “in the Zoo” Ambient - 2001

Source : Cannes Archive Online,

Agency : Young & Rubicam Adelaide (Australia

LESS ORIGINAL :

Land Rover “in the Zoo” Ambient - 2009

Source : Adsoftheworld

Agency : Filadélfia, Belo Horizonte, (Brazil)

French Fries making hands

GAS-X TABLET, 2009
Advertising Agency: Rivas Herrera/Y&R, Quito,Ecuador











LESS ORIGINAL
Burger King - 2008
Agency : Young & Rubicam (New Zealand)









LESS ORIGINAL
Mo’Men - 2008
Source : Adsoftheworld,
Agency : Strategies, Cairo (Egypt)

THE ORIGINAL?

Heinz Tomato Ketchup - 1999

Source : Cannes Lions Archive.

Agency : Young & Rubicam (Israel)

Ball crashed on a car’s roof

THE ORIGINAL?

Nike ambient - 2004

Source : commercial archive

Agency : Ogilvy & Mather (Singapore)

LESS ORIGINAL
K-Swiss Roland Garros Ambient - 2008
Source : CB News,
Agency : Kassius (France)









LESS ORIGINAL
PGA Tour Superstore - 2008
Source : Cannes Lions Archive,
Agency : TheRichardsGroup Dallas (USA)

copy cat bag

LESS ORIGINAL :

Unknown Advertiser - 2006

Agency : Artmaster Kiev (Ukraine)

THE ORIGINAL?

Dubai Autism Center - 2005

Agency : Bates Pangulf (UAE)

Bite me

Agency: Y&R Bangkok

Client: Johnson’s tooth brushes
Agency: DPZ Propaganda, Sao Paulo.

Sign Language

Advertising Agency: Muchimuchi, Paris, France

Creative Director: Nicolas Dondina

Art Director: Thierry Audurand

Copywriter: Eric Ancian

Photographer: Samuel Lugassy

Released: April 2009

Agency: WTG, Dubai - London

Creative Director: Abbas Naqvi
Copywriter: Sameer Ahman Khan

http://www.coloribus.com/admirror/sign_language/

legs

Dubai Lynx Outdoor
LINGERIE PLACEMATS
Type Of Entry: Ambient
Category: Ambient: Small Scale
Title: LINGERIE PLACEMATS
Advertiser/Client: GULF MODE GARMENTS TRADING
Product/Service: K-LYNN LINGERIE
Entrant Company: JWT CAIRO 2009
Executive Creative Director: Lars Busekist
Creative Director: Rania Makarem

Type: alternative media

Title: Imagine you there - sea

Advertiser: Aruba Agency: Lew’Lara \ TBWA

Creative Director: Lewkovicz Jaques, Andrew Laurentino, Felipe Luchi and Victor Sant’Anna Art Director: Manu Mazzaro Editor: Felipe Cirino Photo: Vitor Rocha and Gabriel Bittencourt
Country: Brazil
Year: January 2009

Client: Malaysian Airline System Berhad

Agency: Ogilvy & Mather Advertising, Kuala Lumpur

Executive Creative Director: Daniel Comar

Creative Directors: Brian Capel/Kamal Gangaram

Country: Malaysia
Year: May 2008

Mysterious coincidences

a nice self promotion ad by the Martin agency; based on this copycat/cliche’ concept


























Client: Coca Cola
Year: September 2000






































Client: Diet



























Client: Fitness Club
Year: September 2004


















Client: The Birth Place

Client: Fertility Center

Title: UpsizeP

roduct: Breast Enhancement

Advertiser: American Academy of Cosmetic Surgery

Advertising Agency: Impact Plus (BBDO) Dubai

Creative Director: Paul Fayad

Copywriter: Leslie Mendonca

Art Director: Sonny Guzman

Account Supervisor: Nora Badry

Country: UAE

Year: 2008 - 2009

Client: Wonderbra

Advertising Agency: Saatchi & Saatchi Frankfurt, Germany

Creative Director: Florian Pagel

Copywriter: Manuel Rentz

Art Director: Philipp Böttcher

Special Build: Thomas Breen

Agency Producer: Erwin Endlich-

Frey CCO: Burkhart von Scheven

Year: January 2008

Staircase to heaven

Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar





Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar








Product: Voltaren Pain Relief Gel
Advertiser: Novartis 2008
Agency: FP7 Doha
Creative Director: Fadi Yaish
Country: Qatar









Advertiser: COCA-COLA
Brand name: POWERADE ENERGY DRINK
Agency: McCANN-ERICKSON
Country: Spain (Tag)
Awards: Cannes Lions 2003 Press No-Prize





















Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Thimoteus Wagner, Götz Ulmer
Country: Germany
Year: February 2008