Reebok:::Your Reebok

BRAND: Reebok 

BRAND OWNER: Adidas Reebok 

CATEGORY :Accessories/ Clothing/ Footwear 

REGION :Global 

DATE :Mar 2009 - Dec 2008

Reebok was looking for an exciting way of engaging consumers with the brand.  Customisation had been a popular part of reebok.com for over two years and it wanted to take this a step further into the mobile space. Reebok has created an iPhone application, Your Reebok, that allows consumers to fully customize, and have the option to buy, a pair of Reebok shoes. People who download the application from the iTunes App Store can customize three shoe models: The Freestyle, The Classic Leather and The Ventilator. The designer can change up to 23 areas of the shoe, with a choice of 19 colours, four material options and adding personalized text. The designs can be shared with friends via email link or the whole world from the application – with the design being geo-tagged and added to the Your Reebok global community map. From the map all the other shared designs can be viewed and either bought or used as a canvas for customisation.

 

Disneyland :::A platform for children's dreams

BRAND OWNER:Disney
CATEGORY:Sport/Leisure
REGION:France
DATE:Apr 2007 - Jul 2007

Disney is famed for creating magical experiences for children, and wanted to do something special to celebrate the 15th anniversary of Disneyland in Paris in 2007. The 15th Anniversary Celebration was a year-long event held at the holiday resort.
Disney wanted to drive children to go to the amusement park and celebrate the landmark date. Disneyland wanted to create a platform where children could express their dreams and so commissioned a huge billboard featuring several Disney characters along with 2 LED screens; a long one across the top and a smaller, shield-shaped one in the centre.

The long screen at the top carried the message ‘dream like you have never dreamed before’ and the shield-shaped one carried the number 15.
A message to the side of the billboard read: “You too can send use your dreams via disneylandparis.com”. Visitors to www.disneylandparis.com could upload their photo along with a one-sentence dream.
Then the children’s dreams along with their faces were posted to the billboard. The child’s face would appear in the central shield and their dream would be posted to the long screen at the top of the billboard.

Zoo Safari::: Take a peek

BRAND OWNER :Zoo Safari
CATEGORY:Sport/Leisure
REGION:Brazil
DATE:Feb 2009 - Dec 2008


The Zoo Safari in Sao Paulo is a safari park where visitors can drive their vehicle through forests as the animals roam around freely. The idea is that this way visitors are in cages rather than animals.
In order to communicate this different type of animal park, Zoo Safari created electrostatic stickers featuring pictures of animals including Zebra, ostriches and monkeys. These were placed on the windscreens of parked cars, facing inwards to car interior. Anyone getting into their car would get a glimpse of what it might be to have an animal peering into their vehicle. The proportions of the sticker gave the impression that an actual life sized creature was investigating the car passengers. The message on the sticker read: “Up-close, no cages, more fun”.

Lyntoto:::Betting on women

BRAND OWNER:Norsk Rikstoto
CATEGORY:Sport/Leisure
REGION:Norway
DATE :Apr 2008 - Aug 2008


Norsk Rikstoto is an independent foundation established by the Norwegian Trotting Association and the Norwegian Jockey Club.

Betting on horses is big business in Norway, but the foundation was seeing its consumer base of men over the age of 40 dwindle.






Lyntoto is a gambling product aimed at those who don’t really understand horse racing and trotting. An automated system uses form and rankings to pick the horses the customer bets on in seven different races that take place every Saturday.
Norsk Rikstoto isolated women aged 25-55 as a key untapped target audience for Lyntoto. The women they wanted to attract were“fortune gamblers”, i.e. attracted by big prizes but with little understanding of the sport. The campaign revolved around a humorous gambling kiosk owner called Tor who explains to younger customers how to bet on the horses with Lyntoto. This was launched on TV, online, radio and in print.
By targeting such an different audience, Lyntoto increased its sales by 16.5% and continues to run into 2009.